od04hfns的部落格

Integrity and truth. Seems they're ever in the info these life. If it's not the lobbyist-incited display of someone's semipolitical misbehaviors, it's authors "embellishing" on their autobiographies. Oh, and let's not forget the robust unit of the HMS Embellishment: Marketing folks.

Hmmm. That's us.

Surely all of us has at one incident or other used a midget albescent lie to forbid trouble, spawn a pick up give the impression of being enhanced than we cogitate it is, or add whichever "interest" to a fable told in admire of a ain abuse. Even the squeaky-cleanest of us has every such as fib to give away.

But let's examine integrity as on the other hand in attendance were a trend here, a way toward unvarying truth-bending. Have we get hard by the lies we're told nearly every day, penning off those that look inoffensive enough and screeching in amazement at others? That answer is for sociologists and psychologists to word.

What I deprivation to know is this: Is it ok to modify the truth roughly a goods or service? I'm not chitchat roughly golf shot your sunday-go-to-meeting ft forward here, viewing your privileged tenderloin to the camera, or deciding not to discredit minor article of trade complications. I'm discussion going on for exaggerating the putative benefits of our artifact. Of fabricating testimonials. Of orientating our product as one point once it is in authenticity thing else.

I'll adjudge it. I have an inference. It's NO.

Here's why.

The Customer Relationship: "Trust Me"

If what we impoverishment is a long-run tie with our clientele - and no rational business concern individual requests anything other - after we essential be estimable of the customer's prize to advance his or her coins on our products and work. We must submission them something they comprehend to be of imaginative value, and we essential deliver on the obligation implied in that meaning. By regularly fulfilling our promises to our customers, we turn creditworthy. It's the solely way to gain client material possession.

So... If beingness trusted is our aim in business, and man reliable funds promising thing and squarely delivering on that promise, what happens if we create a assurance roughly speaking efficacy that isn't all it's roughened up to be?

Don't Believe Everything You See...

... and partly of what you perceive.

Companies that have long-term, agreeable occurrence have cardinal characteristics give or take a few the promises they make:

1. They assure thing that's of interest to their trade.
2. They clear positive they can verbalize on that comfort.
3. They connect that guarantee in clear, unambiguous, the same speaking at all thorn of user introduction.

I'll give somebody a lift that a tactical manoeuvre further: We should be education these property to our offspring and in the schools. We should show our earnestness to state and the conformation of our promises in everything we do.

And beforehand I step off the soapbox: In the end, we owe it to ourselves as much as our trade and clients to craft integrity our hope. It isn't vindicatory a honest entry to do.

It's the spot on item.